The PGA Tour has partnered Dream Finders Homes which names the latter as the official home builder of the PGA Tour and PGA Tour Champions until 2026.
The US-based firm will gain a presence in programming throughout PGA Tour’s social and digital properties, including hosting a “Moving Day” campaign on Instagram.
“We are excited to have Dream Finders Homes as the first home builder to be an Official Marketing Partner at the PGA Tour,” commented Brian Oliver, PGA Tour Executive Vice President Marketing & Corporate Partnerships.
“We’re confident that the PGA Tour platform will provide an excellent backdrop to showcase the Dream Finders Homes brand through our players, media and tournaments.”
Furthermore, Dream Finders Homes has also stated that it will organise hospitality events for key constituents and guests at select PGA Tour events, host corporate golf outings and develop partnerships with Tour professionals.
Patrick Zalupski, Dream Finders Homes CEO, added: “Dream Finders Homes is excited to partner with the PGA Tour and support golf’s growing popularity – we believe its mission strongly aligns with our corporate values: quality, integrity, and family.
“As we further expand our footprint in high growth markets, becoming the PGA Tour’s Official Home Builder will ensure golf fans across the country become acquainted with our company and mission.
“The game of golf, similar to building communities, brings together folks of diverse backgrounds; we feel this will be a mutually beneficial partnership as we work together to support golf’s next generation. See you on Moving Day!”
Last month, the golf organisation also formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear brand of, similarly, both the PGA Tour and PGA Tour Champions, as well as the umbrella sponsor of PGA Tour Active.
Through 2027, the collaboration now sees the brand activate and create custom content within PGA Tour Active website, whilst its products will also be available on the Player Performance Centres.