IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...
European Tour secures Fortinet as cybersecurity partner
The European Tour has announced cybersecurity solutions platform Fortinet as an official tour partner and cybersecurity partner.The collaboration sees the company provide its security...
DP World Tour partners BDSwiss in ‘technical expertise’ commitment
The DP World Tour Championship has announced investment service BDSwiss as its new sponsor in collaboration with the European Tour.As part of the arrangement,...
Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.The...
PGA welcomes Therabody as principal partner to aid golfers
The Professional Golfers' Association (PGA) UK and Ireland announced that Therabody has joined its partnership programme as a principal partner.In collaboration, Therabody aims to...
Sky Sports bags three-year extension deal for women’s golf
In celebration of 25 years of ladies golf, Sky Sports has announced a new LPGA Tour and LET rights deal.The channel will continue to...
Golf Canada names theScore debut betting partner
Golf Canada has named theScore as its first official gaming partner, as Canadian legislators move forward with the establishment of a regulated sports betting...
Jordan Spieth becomes first golfer to partner with FanDuel
FanDuel has bolstered its marketing in the sport of golf, signing its debut partnership with an individual golfer, three-time major winner Jordan Spieth.Under the...
DraftKings seals duo of golf partnerships
DraftKings has been designated as the first betting operator of the World Golf Championships-FedEx St Jude Invitational, in addition to the first official betting...
PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.Under the terms of...