The PGA Tour has formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear of the PGA Tour and PGA Tour Champions, and the umbrella sponsor of PGA Tour Active.
Through 2027, the collaboration sees the brand activate and create custom content within PGA Tour Active website, whilst its products will also be available on the Player Performance Centers.
“We are excited to partner with NoBull to provide athletic footwear, apparel and training expertise in our Player Performance Centers,” commented Brian Oliver, PGA Tour Executive Vice President of Corporate Partnerships.
“Our golfers recognise the importance of proper training in order to reach peak performance and aid with career longevity. NoBull will provide our athletes with the resources and tools needed to achieve their training goals.”
Additionally, PGA Tour golfer Scott Stallings – NoBull athlete – and PGA Tour Player Performance Center trainers will work to create training and performance content for PGA Tour Active along with hosting community workouts at the events. The organisation and its champions players and trainers will have access to new NoBull products to aid their training.
The company’s Chief Marketing Officer, Todd Meleney, added: “We are thrilled to partner with a premier organisation like the PGA TOUR and introduce our brand to the global golf community.
“NoBull is a training brand for people who work hard and don’t believe in excuses, and we’re excited to support the PGA Tour and golfers who put in the work off the course each and every day. Through training, this partnership will amplify the evolution of golfers as athletes.”
NoBull also recently announced a multi-year partnership as the title sponsor of the CrossFit Games and as the official footwear and apparel brand of CrossFit whilst the firm has also expanded its training offering into running, cycling and trail running.