The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel of the 2023 Ryder Cup.
A three year deal will see the American multinational hospitality company provide ‘exclusive access’ for Hilton Honors members at tournaments on the DP World Tour calendar.
The pair will also work on content with the tournament’s players, utilising the DP World Tour’s digital platforms in a bid to drive brand awareness and audience engagement.
Guy Kinnings, Chief Commercial Officer and Deputy CEO of the European Tour group, commented: “It’s hugely exciting to commence a new relationship with a hotel supplier of the scale and prestige of Hilton.
“Its global network closely matches the global footprint and appeal of the DP World Tour and the Ryder Cup, and we look forward to championing the game of golf together through some exciting content initiatives.”
Hilton will also become an official tournament partner at four competitions on the DP World Tour annual schedule, including three Rolex Series events; the Abu Dhabi HSBC Championship, the BMW PGA Championship and the DP World Tour Championship.
Additionally, the hotel chain will function as the official hotel supplier at an additional three tournaments, whilst the agreement also sees the company become the official hotel of the 2023 Ryder Cup golf competition in Rome, from 29 September – 1 October 2023.
Chris Silcock, EVP and Chief Commercial Officer, Hilton, said: “It’s an exciting time to be continuing our partnership with the DP World Tour – especially in the lead-up to the Ryder Cup in Rome next year, where we will have an active role as the Official Hotel of the 2023 edition.”
Hilton’s relationship with the group initially began in 2015, when it became an official supplier, as the new deal looks to continue its links in golf.
Silcock continued: “Our longstanding partnership with the Tour has enabled us over the years to offer exclusive experiences for our Hilton Honors members and create some truly compelling content with Tour players – and I am delighted that we will be able to deliver this content across a number of new tournaments.”