Real Madrid opens to investors as Super League battle returns
Real Madrid is preparing to open its doors to outside investors for the first time in its history, as Florentino Pérez pairs announcement with...
The 2025 Ashes: A tale of two shirts
As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and...
PSG swaps broadcast revenue for lifestyle brand revenue
PSG may be France’s most successful club, but even the reigning European champions are concerned over the future of broadcast revenue in the countryRichard...
Premier League rips up PSR playbook as clubs back new financial...
Premier League clubs have voted to replace Profitability and Sustainability Rules with a new framework built around Squad Cost Ratio and Sustainability and Systemic...
How Paramount took Champions League rights away from TNT Sports
Paramount Skydance go from strength to strength by picking up the Champions League broadcast rights in the UK and Ireland, while continuing its interest...
Why a 1994 rule loophole continues football ticket resale issue
The UK is introducing a new ban on reselling tickets for entertainment events, but for football fans, a 30-year-plus ban prevents football tickets from...
How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
Manchester United reportedly set to form NBA team
Manchester United’s potential entry into NBA Europe shows a greater push to diversify income.Manchester United has reportedly agreed to establish a basketball team as...
Economic stakes high as FIFA PASS launches for World Cup
US host cities are bracing for massive economic gains from the 2026 World Cup, but the size of the boost depends on the success...
Spurs training kit and UK racing rights repurposed to spotlight Safer...
Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...