2026 World Cup set to be the biggest ever – it...
The 2026 World Cup in North America kicks-off 223 days and while that may still seem far away, international brands are already putting plans...
Real Madrid claim legal victory over UEFA, but will it revive...
Real Madrid is reportedly seeking up to $4.6bn (€4bn) in damages from UEFA following a ruling by a Madrid court over the failed European...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Paramount eyes similar UFC global exposure with two new market entries
Paramount's broadcast rights deal with the UFC just got bigger, expanding into two key UFC markets which could set to increase even further across...
Premier League Boxing Day move favours broadcasters
Fans may miss out on their usual Boxing Day feast of Premier League matches, but the broadcaster securing the lone live game could dominate...
Has Blue Jays viewership nudged MLB toward Canadian expansion?
Major League Baseball (MLB) could be set to add at least one more franchise from Canada as the Toronto Blue Jays go into Game...
How will La Liga utilise its ability to schedule future games
La Liga has won a legal battle against the Spanish Football Federation (RFEF) after its appeal was dismissed by the Spanish Supreme Court over...
Fan discontent fuels Wolves takeover bid from Textor
Former Crystal Palace owner John Textor has reportedly made a £400m ($532m) bid to takeover Wolverhampton Wanderers.The Athletic revealed Textor is interested in buying...
The next sports media revolution won’t start at the top
Emerging sports leagues are reinventing how fans watch, engage and pay for live games, creating new opportunities to boost media rights valueHeading to Blockbuster...
Abuse in swimming – lawyer welcomes review
Hayley Chapman-Todd, senior solicitor in Bolt Burdon Kemp’s Abuse Claims Team, explores Swim England’s appointment of the NSPCC to review 1,500 historic safeguarding cases...