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Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
July 29, 2026
Rugby World Cup, ITV rights
BREAKING
Broadcasting
Time to read: 3 min
ITV secures exclusive UK rights to 2027 Rugby World Cup
July 28, 2026
Maldini FIGC exit leaves Italian football in further disarray
BREAKING
Europe
Time to read: 7 min
Maldini's exit leaves Italian football in further disarray
July 28, 2026
La Liga sign.
BREAKING
Broadcasting
Time to read: 7 min
Q&A: La Liga on piracy, VPNs and its letter to FIFA
July 28, 2026
World Cup trophy, at Cité de l'architecture et du patrimoine, Paris.
BREAKING
Football
Time to read: 4 min
Gianni Infantino's ‘zero incidents’ claim contradicts FIFA data
July 27, 2026
World Cup broadcast fan opportunity
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Advertisement
Time to read: 6 min
Turning World Cup audiences into lasting fan relationships
July 27, 2026
FIFA World Cup 2026 signage at Exhibition Loop station in Toronto.
BREAKING
Broadcasting
Time to read: 10 min
Breaking down the biggest World Cup in history
July 24, 2026
Leicester City sale-2-2
BREAKING
Football
Time to read: 4 min
Leicester sale would bring an end to rollercoaster 16 years
July 24, 2026
Sideline Moves: Kroenke acquires Angels
BREAKING
Latest News
Time to read: 4 min
Sideline Moves: Klopp named Germany Head Coach
July 24, 2026
Liverpool FSG share sale talks
BREAKING
Football
Time to read: 3 min
Liverpool to soar to $6bn if minority share sold to Amit Bhatia consortium
July 22, 2026
Official trophy cup of the ceremony of RYDER CUP 2023 at Marco Simone Golf Country Club di Guidonia Montecelio, Roma.
BREAKING
Europe
Time to read: 3 min
Ryder Cup hires Stripe to caddie for its payments
July 22, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally
July 22, 2026
President Donald Trump, flanked by Vice President JD Vance and FIFA President Gianni Infantino, announces that the FIFA World Cup draw
BREAKING
Football
Time to read: 4 min
Infantino heads for fourth term as governance row widens
July 21, 2026
The Rest is Football Netflix Premier League
BREAKING
Broadcasting
Time to read: 3 min
The Rest is Football: From the World Cup to the Premier League
July 21, 2026
Gadzhi Rabadanov vs Michael Dufort. PFL Playoffs Hollywood Fight Night.
BREAKING
Comment
Time to read: 5 min
PFL CEO backs ESPN Brazil despite previous criticism
July 20, 2026
FOX, ESPN, Netflix to fight over 2030 World Cup rights
BREAKING
Broadcasting
Time to read: 4 min
Why ESPN, FOX, and Netflix, will battle for 2030 World Cup rights 
July 20, 2026
Leeds opens legal battle against Leicester
BREAKING
Football
Time to read: 3 min
Leeds points to Burnley PSR win in Leicester legal challenge
July 17, 2026
The official Bundesliga match ball on grass.
BREAKING
Football
Time to read: 4 min
Bundesliga chases World Cup fans with US TV deals
July 17, 2026
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Latest News
Time to read: 6 min
Sideline Moves: Arsenal commercial chief set to exit
July 17, 2026
FIFA World Cup Final half time show rule break-2-2
BREAKING
Broadcasting
Time to read: 4 min
How FIFA found a loophole around World Cup final halftime rules
July 16, 2026
Super League Rugby League players at the Hill Dickinson stadium ahead of Magic Weekend.
BREAKING
Interviews
Time to read: 7 min
Q&A: RL Commercial on life after a record Magic Weekend
July 16, 2026
The flag of Aston Villa Football Club waving in the wind on a clear day.
BREAKING
Africa
Time to read: 3 min
Aston Villa's £20m Visit Rwanda deal draws sportswashing warning
July 15, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble
July 15, 2026
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026