Ligue 1 starts hunt for new broadcast partners early for more...

Ligue 1 and the Professional Football League are already looking for new broadcast partners for the next cycle as its dedicated streaming service is...

What is USDC? The stablecoin on Chelsea’s shirt

Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor,...

Jamie Vardy’s having a Bundesliga party on YouTube

Bundesliga Media renews and expands its creator-led broadcast strategy for the 2026/27 season.Bundesliga has made a surprise addition to its creator-led broadcast strategy in...

Sideline Moves: NFL owners approve record $9.612bn Seahawks sale

Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves that are shaping the business of sport.NFL owners approved a record $9.612bn...

UEFA drops FIFA boycott threat and pursues criminal legal action against...

Update - 15:50 | 27 August, 2026: UEFA is preparing to take legal action against FIFA and FIFA President Gianni Infantino.UEFA is...

How UFC became a commercial and sponsorship powerhouse

Look around most gambling conferences in 2026 and you will most likely find several big brands working with mixed martial arts fighters or companies....

Partnership Playbook: FIBA turns VR into a courtside seat

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships.Would you like...

Ceferin rules out FIFA Presidency amid Infantino fourth term controversy

Aleksander Ceferin has been a vocal critic of Gianni Infantino’s reign as FIFA President in recent weeks. But he has ruled himself out of...

49ers owner and Leeds, Rangers co-owner York jailed in Ohio sting

The San Francisco 49ers owner was arrested in a prostitution sting and now faces an NFL review, with Leeds and Rangers declining to commentJed...

Rugby’s governing bodies face trial over brain injuries after court clears...

The High Court granted relief from sanctions on Friday, keeping alive about half of a 1,000-claimant group action after a dispute over disclosed medical...