IBM and Wimbledon add AI ‘Key Moments’ tool for 2026
The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...
Man Utd clear major land block for 100,000‑seater stadium
As Andy Burnham, a major supporter of the Old Trafford regeneration, looks ready to start a new chapter in Westminster, Manchester United take a...
UEFA’s EURO 2028 no hydration break rule the latest response to...
UEFA has confirmed hydration breaks won't feature at EURO 2028, the latest of several World Cup controversies it has moved to head off ahead...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
World Cup ticket costs push fans home or toward fraud
Govee finds US fans staying home to escape ticket costs, while emerchantpay reveals UK Gen Z willing to risk scams for cheaper World Cup...
Sideline Moves: Splitter lands the Chicago Bulls job
Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves shaping the business of sportEvery Friday, we bring you the latest executive...
SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media
SBC Summit Tbilisi 2026 will explore how betting brands can generate measurable value as the cost of visibility continues to riseHeld in partnership with...
Formula 1 ‘on track’ to meet net zero 2030 target
Formula 1 has set out the steps it is taking to reach its sustainability goals by 2030In its latest Impact Report, Formula 1 (F1)...
Breaking down the fan data connecting Liverpool and SAS’ partnership
Liverpool Chief Commercial Officer Ben Latty, presenting at Anfield yesterday (16 June), and SAS Chief Marketing Officer Jennifer Chase, speaking to Insider Sport, revealed...
Women’s T20 World Cup 2026 sets opening-weekend record for cricket
With the men's football World Cup running alongside, cricket's showpiece is proving women's sport can command crowds, screens and rights moneyThe ICC Women's T20...