Sideline Moves: Tom Brady headlines a week of leadership moves

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Gareth Bale reveals “more than fair” new bid for Cardiff City

The US consortium fronted by former Wales Captain Gareth Bale has submitted a new offer to buy Cardiff City that he has stated is...

Aquatics GB to stream 2025 World Championships via Eurovision Sport

Aquatics GB will also produce two studio shows around the Championships, offering daily previews and nightly highlights across its own and Eurovision Sport’s platforms.UK...

From paddock to pop culture: How tech is fueling F1’s new...

It’s tempting to view Formula 1’s recent surge in popularity as organic, a happy accident, or the result of shifting global tastes. However, like...

UFC confirms first-ever Qatar fight night

Doha, Qatar, becomes the UFC’s latest stop on its global missionUFC has announced it will be heading to Qatar’s capital Doha, for the first...

Premier League adopts Adobe’s AI tools for digital transformation

The Premier League is seeking to provide customisable experiences through Adobe's AI solutions to support Fantasy players and social media users across the league's...

This week: bet365, Karbon X, York Space systems, Xapo Bank, and...

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...

Lyon remains in Ligue 1 throwing doubts over Crystal Palace Europa...

French club Lyon will remain in Ligue 1 next season after overturning a financial relegation, a decision that could cost Crystal Palace a spot...

Laurent Mekies to succeed Horner at F1’s Red Bull

Oracle Red Bull Racing has parted ways with Christian Horner, appointing Laurent Mekies as his replacementChristian Horner has been dismissed from his role as...

IMG enters the arena with Esports World Cup deal

IMG joins the star-studded roster of the Esports World Cup as its latest partnerThe Esports World Cup has partnered with global sports marketing giant...