Canterbury to ‘shout loudly’ after PWR renewal
Insider Sport gets an inside look at why Canterbury has renewed its partnership with Premiership Women’s Rugby (PWR).Women’s professional sport in England has had...
Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
World Rugby caps player workload amid growing welfare concerns
World Rugby has approved new global guidelines to limit elite players to 30 matches per season, as the governing body moves to standardise welfare...
Red Roses’ World Cup win sees big returns for sponsors
The Red Roses lifting the Women’s Rugby World Cup trophy has seen online engagement levels surge.According to adtech firm Quantcast, online engagement grew by...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
Prem League Chief calls to move in a “modern way” with...
Prem Rugby Chief Executive Simon Massie-Taylor has committed to investing in the league in a bid to prevent players defecting to R360. In an interview...
Is rugby having an existential crisis?
With national unions and professional clubs collectively losing hundreds of millions, a reliance on the occasional profits of the Rugby World Cup is threatening...
On TV and Snapchat, the Women’s Rugby World Cup is growing
England’s 69-7 thrashing over the US in the opening game of the 2025 Women’s Rugby World Cup was watched by over two million people...
WRU floats radical reset for elite rugby
The WRU’s consultation puts the women’s game at the heart of reform, committing to two fully professional teams, a new domestic league and stronger...