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Women’s sports
Composition of businessmen shaking hands over sports stadium. sports, deal, agreement and competition concept digitally generated image.
BREAKING
Europe
Time to read: 4 min
Should the WSL embrace joint deals like La Liga?
August 5, 2025
Action from the AIG Women's Open 2021 at Carnoustie Golf Links for a story about women's golf
01:30
BREAKING
Fan Engagement
Time to read: 5 min
Can digital intimacy help commercialise women’s golf?
July 29, 2025
Lionesses lift the Women's Euros 2025 trophy
08:14
BREAKING
Features & Analysis
Time to read: 5 min
It’s time for a Lionesses Netflix documentary — and equal pay to match their legacy
July 28, 2025
WSL 2025/26 season
BREAKING
Football
Time to read: 4 min
WSL 2025/26 season set for most transformation campaign yet
July 28, 2025
Digital engagement is fuelling EURO 2025 growth
BREAKING
Data
Time to read: 8 min
Why digital engagement is the real EURO 2025 winner
July 24, 2025
Sophie De Goede during a Premiership Women's Rugby encounter between Saracens and Loughborough Lightning at StoneX Stadium.
BREAKING
Fan Engagement
Time to read: 4 min
BBC gives weekly stage to domestic women’s rugby in World Cup year
July 22, 2025
Minnesota Lynx vs Connecticut Sun following WNBA announcing partnership with ETSY
00:33
BREAKING
Basketball
Time to read: 4 min
Etsy enters sports retail through WNBA player collaboration
July 21, 2025
Women's Sport. England's Lionesses ahead of their game against the Netherlands
BREAKING
Advertisement
Time to read: 5 min
What women’s sport is teaching us about smarter sponsorship
July 10, 2025
ITV's audio description commentary for UEFA Women's EURO 2025
BREAKING
Football
Time to read: 3 min
ITV turns on audio description commentary for blind EURO 2025 fans
July 4, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: 7 min
Sideline Moves: Leadership shifts at Chicago Bears, Brentford FC, FC Como Women and more
July 4, 2025
BREAKING
Fan Engagement
Time to read: 8 min
How fans became the lifeblood of SK Brann’s ethos
July 3, 2025
England Women's team expected more fans in EURO 2025
BREAKING
Data
Time to read: 4 min
How EURO 2022 “changed the face of football” ahead of EURO 2025
July 2, 2025
Partnership playbook logo
BREAKING
Fan Engagement
Time to read: 8 min
Partnership Playbook: Asahi, evian, Ebury, Toyota
July 2, 2025
Tip off at a WNBA match.
BREAKING
Basketball
Time to read: 5 min
A slam dunk expansion? WNBA adds three new teams
July 1, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026