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Women’s sports
Lionesses lift the Women's Euros 2025 trophy
BREAKING
Broadcasting
Time to read: 4 min
Women’s sport tops UK TV in 2025 as Euros lift reach
October 30, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: 7 min
Sideline Moves: Top three women leading US sports
October 24, 2025
English female soccer fans with England flag painted on their faces hugging each other after their team's victory. English female spectators in football stadium celebrating their team's victory.
BREAKING
Fan Engagement
Time to read: 2 min
Why men’s sports can’t afford to lose female fans
October 13, 2025
Old Glossop Cricket Club women's team.
BREAKING
Cricket
Time to read: 6 min
Inside Old Glossop CC: Women’s cricket against the odds
October 10, 2025
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Features
Time to read: 7 min
How brands are winning fans in women’s football
October 7, 2025
Barclays Women's Super League (WSL)
BREAKING
Features
Time to read: 6 min
Can WSL clubs rise to the Lionesses’ challenge?
October 3, 2025
Players from the Arsenal team celebrate winning the Women's Champions League Final between Arsenal v Barcelona at Alvalade stadium,may 24, 2025.
BREAKING
Broadcasting
Time to read: 3 min
Champions League on BBC: when will the women's game make the pay-TV leap?
October 2, 2025
England women lifting rugby world cup trophy
BREAKING
Latest News
Time to read: 2 min
Red Roses’ World Cup win sees big returns for sponsors
October 1, 2025
Sky Sports studio featuring WSL
BREAKING
Broadcasting
Time to read: 8 min
New deal, new season, new growth opportunities for WSL & Sky Sports
September 30, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: 8 min
Sideline Moves: Kewsong Lee steers USL’s MLS push
September 26, 2025
Image of the women's rugby world cup 2025
BREAKING
Advertisement
Time to read: 7 min
The money game in women’s rugby
September 26, 2025
Female football players huddling together.
BREAKING
Data
Time to read: 4 min
Damning report uncovers football's discrimination crisis
September 25, 2025
Lionesses lift the Women's Euros 2025 trophy
BREAKING
Esports
Time to read: 3 min
EA extends UEFA licensing deal to feature Women’s Champions League and EURO
September 22, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 10 min
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
September 3, 2025
Women's football
BREAKING
Fan Engagement
Time to read: 7 min
Women’s football moves beyond purpose to performance
September 3, 2025
Tip off at a WNBA match.
BREAKING
Comment
Time to read: 6 min
What the WNBA tells us about the future of fan engagement
September 1, 2025
Women's Rugby
BREAKING
Broadcasting
Time to read: 3 min
On TV and Snapchat, the Women’s Rugby World Cup is growing
August 29, 2025
Image of a WRU shirt
BREAKING
Investment
Time to read: 6 min
WRU floats radical reset for elite rugby
August 21, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
August 20, 2025
Image of women's rugby
09:05
BREAKING
Fan Engagement
Time to read: 7 min
The women’s rugby fanbase has doubled in two years. What now?
August 19, 2025
Teams walking out before WNL match.
BREAKING
Football
Time to read: 5 min
WNL targets 45% fan awareness after Euro triumph
August 13, 2025
An illustration of a bewildered WNBA player dodging an absurd rain of random objects (e.g. confetti, rubber chickens, etc.)
BREAKING
Integrity
Time to read: 4 min
When betting on dildos disrupts the WNBA, we’ve lost the plot
August 7, 2025
Images taken from Pro Volleyball Federation's Instagram
BREAKING
Latest News
Time to read: 4 min
New league, new rules, new era for US women’s volleyball
August 6, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026