Arena Racing Company (“ARC”) and Jockey Club Racecourses (“JCR”) have unveiled a partnership with online sports betting operator MansionBet, for the sponsorship of 38 British horseracing fixtures in 2018 and 2019.
As part of the partnership, MansionBet branding will be displayed across a number of ARC racecourses, commencing with Sedgefield’s Friday 7 December meeting and continuing throughout 2019 at Ffos Las, Hereford, Southwell, Great Yarmouth and Worcester. In addition, MansionBet racedays will feature across JCR East Region racecourses, Nottingham, Huntingdon and Market Rasen.
The sports betting operator will also take the title sponsorship of Newbury’s Spring Cup, which will be broadcast live on ITV1 in 2019 and is part of Dubai Duty Free Spring Trials weekend.
Since the launch of MansionBet earlier this year, the sportsbook has focused heavily on increasing brand awareness through the UK sports market; from boxing and sporting comedy, to its partnership with Premier League team, AFC Bournemouth and title sponsorship of the Yorkshire Cup.
Karel Manasco, CEO of Mansion Group, commented: “We are excited to expand our horseracing sponsorship with further 38 events across the UK. We recognise horseracing as one of our most popular sports, and we look forward to supporting this through our sponsorships.”
David Leyden Dunbar, Group Director of Partnerships at ARC added: “We are delighted to welcome MansionBet to ARC racecourses with 16 fixtures across the end of 2018 and into 2019. We know that British racing offers fantastic value to sponsors, including those within the gambling sector, and we look forward to working with the MansionBet team to help build their brand within the sport.”
Amy Starkey, Regional Director of Jockey Club Racecourses – East Region, also emphasised: “I am thrilled to welcome MansionBet as a sponsor for the East Region of the Jockey Club. The popularity of the sport in the East continues to grow, and we are pleased that MansionBet will be joining us on this journey. We look forward to working together for fixtures at Huntingdon, Nottingham and Market Rasen over the coming months.”
