In partnership with Ticketmaster Sport, Queens Park Rangers has become the first UK football club to integrate the only in-app mobile ticketing solution that allows secure ticket transfers across operating systems.
The implementation of newly developed and innovative mobile ticketing technology from fan engagement specialists, InCrowd has allowed both match day and season tickets to become available in the official QPR app to those who opted into the trial phase in September 2018, and are now available to all fans attending games at Loftus Road via a personal in-app ticket wallet.
Having become available to all QPR fans five home games ago, the ticketing experience has experienced strong growth with 12% of fans are now using it to enable stress-free access to Loftus Road on match days.
David Scriven, Digital Content Manager at QPR commented: “The QPR Ticket Wallet has helped simplify the matchday for fans at Loftus Road. Not only can fans now access the latest news at the push of a button they can also access the stadium with one. By working closely with Ticketmaster and implementing this advanced, fan first technology from InCrowd we’ve been able to deliver a unique product in an efficient manner with significant upsides to supporter experience and the businesses digital objectives.”
Individuals that purchase multiple tickets can also ‘share’ tickets with other supporters via the official QPR app; a much more efficient and secure process than exchanging physical tickets. To activate their tickets securely, recipients are asked to download the official QPR app and register their details providing the club with the data required to know exactly who is in the stadium, improving safety creating more direct connections between QPR and their fans.
Perhaps most importantly, tickets can be transferred between mobile devices and between operating systems; believed to be a first for mobile ticketing in UK sport.
The QPR ticket wallet also features a range of anti-tout mechanisms all of which are highly configurable according to a client’s specific requirements. These mechanisms include hidden barcodes, device locking, screenshot prevention and several other features that provide a sense of security to not only the fans but to the integrity of the club.
The ticket wallet technology created by InCrowd enables fans to enjoy a seamless, stress-free and engaging journey from their front door to their seat in the stadium. The official QPR app also provides fans with a set of team and venue specific features and exclusive content. This delivers an unrivalled match day experience for the fan and provides QPR with the ability to connect the ticket holder to a previously anonymous device, significantly improving their marketable database.
Ian Sanders, Director of Ticketmaster Sport added: “Digital ticketing is the future. It’s easy for fans, provides venues and events with more ways to engage with them and increases security for all. This integration with InCrowd demonstrates the ability Ticketmaster Sport has to work with partners in exciting and innovative ways. It’s been great to work on this project and we’re looking forward to rolling this out to many more of our clients in the near future.”