PGA Tour elevates fan engagement with Action Images

The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters.

The PGA Tour becomes one of three new partners for the agency, alongside the Professional Squash Association and Lagardère Sports.

Utilising Action Images services, the PGA Tour is aiming to increase fan engagement with the distribution of sports highlights on the Reuters Connect Platform.

Through Reuters Connect, the PGA Tour will make available tournament previews, round-by-round recaps, player interviews, and press conferences for media broadcasters. Coverage will be available for all events.

The Professional Squash Association will be providing daily coverage across video, pictures, and text for the largest squash tournaments worldwide including the sport’s longest running event, Allam British Open, in May and the PSA World Tour Finals in June.

Lagardère Sports, a fully integrated, global sports marketing and entertainment agency, plans to make available a variety of soccer video highlights from the ASEAN Football Federation, as well as other content focused on sports in Asia.

Rob Schack, Vice President, Reuters Sports commented: “Action Images is in a unique position to apply its know-how to help sports leagues and rights holders to create and distribute coverage from their events. Reuters news clients are thirsty for easier access to a more diverse selection of sports highlights and content that only the leagues can produce.”

Action Images, the global sports media agency of Reuters, provides services for leagues and federations to create, distribute, and monetise its multimedia content using the know-how and infrastructure of the world’s largest global multimedia news agency, Reuters.

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