Aston Villa announces Kappa as principal partner for next season

Ahead of the side’s attempt to gain promotion back to English football’s top tier, Aston Villa has confirmed Kappa as its principal partner for the 2019/20 season.

The Italian sportswear brand has agreed a three-year deal running until 2022, providing kit and training wear for Aston Villa’s first team, development and junior sides as well as the Ladies’ teams.

Aston Villa Chief Commercial Officer Nicola Ibbetson commented on the linkup: “I am delighted that Aston Villa have partnered with such a recognisable and iconic brand who have a long-standing reputation for delivering quality, eye-catching performance sportswear.

“At the forefront of our decision was the key requirement to find a partner that would put design at the heart of the process and do justice to our famous claret and blue colours.

“In addition to collaborating with some of the leading experts in the field of technical sports kit and fashion, we are currently working with Kappa and Fanatics to ensure that all Aston Villa supporters are catered for with a wide range of replica kit and merchandise.”

Kappa has been making sportswear for over 60 years and has supplied kit for numerous teams across a wide range of sports including the Italian national football team.

Kappa’s UK Managing Director, Mark Ward added: “Aston Villa is a world-class club with a strong identity and heritage. This new partnership with Aston Villa reinforces once again our strong ambition in football connecting our brand with one of the biggest clubs in the UK. We are excited to be a key part of Aston Villa’s global commercial strategy, serving players and supporters across the world thanks to a large product proposition from sports to lifestyle.”

Fanatics International President, Steve Davis, emphasised: “We have had an incredibly successful first season working with Aston Villa and we are delighted that an innovative and world-renowned brand like Kappa has joined the partnership.  We are looking forward to working with Kappa, who have produced some of the most iconic and stylish kits throughout the years, to give Villa fans another kit that they will love next season.”

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