Multi-channel supplier Sports Information Services (SIS) has brokered a new agreement with Codere which will see them showcase live horse racing and greyhound action alongside delivering its new 24/7 Live Betting Channel.
Under the terms of the new agreement, Codere’s online operations across Spain and Mexico will provide customers with access to over 33,500 greyhound races per year, broadcast each week from the top UK and Irish tracks in addition to displaying over 27,000 horse races from over 130 racecourses.
Peter Lucas, Sportsbook Trading Director at Codere, said: “We’re absolutely thrilled to have struck this deal with SIS, which allows us to greatly expand the volume of horse racing and greyhound races that we can stream to Codere customers online.
“The launch of our new 24/7 Live Betting Channel means we can now offer quality racing betting events on a regular basis, which we’re sure will help drive engagement and increase betting revenues.”
The new deal boosts the presence of racing to more of an international platform, with increasingly more operators integrating SIS’s range of products to support the growth.
The new 24/7 Live Betting Channel will also be delivered by a “Watch & Bet” format. The around-the-clock schedule of quick-fire, short-form betting events will help to increase engagement and dwell time, and drive betting revenues.
Sandra McWilliams, Sales Director at SIS, added: “We’re delighted to be delivering our new channel to Codere, a global operator which has a strong reputation in Europe and Latin America.
“Codere’s online customers will now have access to live pictures and data from the world’s best horse racing and greyhound venues, with the Watch & Bet model designed to encourage more betting activity.”
