Newly promoted Sheffield United unveiled its “largest-ever commercial transaction” in the club’s history thanks to a new sponsorship deal with Australian headquartered global multi-asset broker, USG.
The deal is described as a ‘three-year term Premier League principal partnership’ with the firm to become front of shirt and sleeve sponsor.
For Blades, the sponsorship is a “significant financial boost” as the club returns to the Premier League.
Sheffield United’s CEO, Stephen Bettis, said: “We are really excited to have USG on board as we begin our journey back in the Premier League. Having an international sponsor on board shows just how far the club has come both on and off the pitch”
Confirmation of the partnership took place at a media conference at Bramall Lane, attended by representatives of USG, United’s co-owner Kevin McCabe, manager Chris Wilder and captain Billy Sharp.
USG is a FX & CFD broker, enabling clients worldwide to trade currency pairs, indices and commodities in premium trading conditions. USGFX is regulated by the Australian Securities and Investment Commission (ASIC).
USG Chief Executive, Shay Zakhaim, commented: “We are honoured to have a partnership with a club with such a rich tradition and history. We are excited to be at beginning of a new chapter in the club’s story.
“United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace.”
