Paris Saint-Germain confirmed mobile gaming giant Supercell as its new official partner.
The Finnish gaming developer, which had success with the likes of Hay Day, Clash of Clans, Boom Beach and Clash Royale, is seeking to build on the popularity of the French champions and expand its presence within esports.
Paris Saint-Germain’s Chief Partnerships Officer Marc Armstrong commented on the new partnership: “We are delighted to welcome Supercell to the Paris Saint-Germain family. Our two brands share the same global ambition and a young and dynamic identity that appeals to a young audience. With more than 75 million fans on social media, nearly a quarter of them in Asia, the club will help Supercell to consolidate its popularity around the world.”
PSG stars, Kylian Mbappé, Neymar Jr, Marquinhos, Angel Di María, Julian Draxler and Presnel Kimpembe marked the start of the new partnership by getting to grips with Supercell’s newest game Brawl Stars.
Manuel Langegger, Marketing Manager of Supercell in Europe added on the partnership: “We are proud to join forces with a club that understands and shares our passion for games, all with the aim of learning from each other’s expertise and experience.
“We share the same goal of entertaining global audiences by producing innovative, high-quality content. We are delighted to associate our brand with Paris Saint-Germain, a leader in the sports world and innovator in the esports scene. The club has already set up an esports team around our game Brawl Stars which we are extremely excited about.”