Former Argentinian teammates Lionel Messi and Sergio Agüero have reunited in the esports space as the eight time Ballon d’Or winner becomes a partner of KRÜ Esports.
The Agüero-founded KRÜ confirmed Messi’s arrival via a video announcement on the Esports organisation’s X account, with Manchester City’s record goalscorer welcoming Messi on board.
KRÜ was founded in 2020 by Agüero after becoming involved in streaming video games during the COVID-19 pandemic. The Esports club aims to be a “bridge between different regions” that aspires to build a solid foundation to attract experienced esports fans to the club.
With the announcement of Messi – arguably the most recognisable sports stars in the world – KRÜ believes the World Cup winners stature will help grow not just the esports team, but the entire esports industry as a whole.
“I’m happy to share a club with Leo, of course now in a new stage and with other challenges. It is an honour to be part of KRÜ,” shared Agüero.
“He is the best soccer player in history, and also a great friend. His presence is relevant because it projects values such as perseverance, humility and resilience. He is a figure that inspires everyone and will be a great contribution to the scene in general.”
In order to celebrate the latest landmark news of Messi’s arrival, as well as doubling-down on its mission to create a strong community of fans and players, KRÜ will host a party on 16 December.
The esports team also announced it has drawn out plans to expand and grow beyond its homebase of Latin America and believes Messi’s partnership can bolster this even further.
Insider Sport Insight: This is a collaboration that will draw attention from regions and sectors beyond the KRÜ esports team, with Messi’s involvement in the space one that could be significant for its growth. His entry to the MLS has seen the league’s engagement grow exponentially and whilst the esports is a very different market, there’s no reason the Messi effect can’t be replicated.