Konami strengthens portfolio of partners with FC Bayern

FC Bayern Munich has entered into a platinum partnership with global video game developer Konami

The deal was confirmed earlier this week during a press conference at the home of the German champions, the Allianz Arena.

The 29 time record Bundesliga winners join a host of other European clubs who have either joined or resigned with the Japanese organisation such as La Liga Champions FC Barcelona and 13 time Premier League winners Manchester United.

FC Bayern legend and current chairman, Karl-Heinz Rummenigge commented: “We are delighted that we are entering into a long-term partnership with Konami, a Japanese company rich in tradition and a world-famous manufacturer of computer and video games, and that our professional players and the Allianz Arena will be included in the upcoming eFootball Pro Evolution Soccer (PES) 2020 football simulation game from September.” 

As part of the partnership, Konami will now have access to the current Bayern Munich players as well as the club’s legends and stadium. 

This will allow lifelike reproduction to appear in the game, and will require Konami to complete a 3D scan of the Allianz Arena as well as all the Bayern stars. It is expected that the Bundesliga champions will be featured very accurately in the latest edition of PES, which is set to be released in September. 

Jonas Lygaard, Senior Director Brand & Business Development at Konami Digital Entertainment B.V, added on the deal: “ “KONAMI has a long history of championing German football, and so we’re very happy to become a Platinum Partner of FC Bayern, the most successful German club in history. We are very proud to present FC Bayern’s epic Allianz Arena and its players in all their glory in eFootball PES 2020.”

In addition to securing the services of FC Bayern, Konami have also secured German international Serge Gnabry as an official eFootball PES ambassador.

Gnabry, formerly of Arsenal, was touted as a young footballing prospect for the majority of his career, however, in the last couple years he has announced himself on the world stage and will now be on the cover of the upcoming PES 2020. 



Previous articleThe USWNT’s battle for equal pay
Next articleiFollow scheme deemed a success in EFL survey