A partnership has been announced between Konami and Serie A TIM which sees the game developer acquire non exclusive rights to the Italian league.

Konami, who produce the Pro Evolution Soccer (PES) video game series, now have access to the league’s imagery and competition names, as well as the associated badges of all clubs within the competition.

The deal follows on from Konami announcing the exclusive rights to Serie A Champions Juventus earlier in July, with the developers also holding licenses for Inter Milan as well as rivals AC Milan

As well as announcing the deal with Serie A, Konami also revealed the signing of Miralem Pjanić as an Official eFootball PES Ambassador. In this new role, the Juventus and Bosnian midfielder will be involved in upcoming activations with the brand and will also feature on the cover of the upcoming PES 2020.

Following the acquisition, Konami released a statement on its official website regarding its latest Serie A activation and its ‘intent to deliver the most realistic football gaming experience of the year to home consoles’.

As well as its deals in Italy, Konami’s portfolio also includes European giants such as Arsenal, Barcelona and Manchester United as well as a platinum partnership with Bundesliga record champions Bayern Munich. 

PES 2020 will be available on 10 September in Europe, Americas and Asia whilst Japan has a release date of 12 September.

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