MLS side Philadelphia Union has announced a new partnership with Pennsylvania based, Parx Casino.
As part of the agreement, Parx Casino will be the presenting partner of the Union’s Halftime Show on all local broadcasts of the club’s games and will be activating on the Toyota Plaza at Talen Energy Stadium on matchdays.
Jean-Paul Dardenne, Senior Vice President of Corporate Partnerships at the Philadelphia Union praised the deal: “Parx Casino is the premiere destination for gaming and sports gambling, not only for the Philadelphia-area, but for the state of Pennsylvania as a whole. We are confident that our fan-base will enjoy the added fun, perks and prizes of the Parx presence on game days.”
Street teams will be engaging fans to download the Parx app and take advantage of their deposit match and teach people how to responsibly make bets (for anyone 21+). Fans who download the app will be automatically entered to win prizes including a grand prize of an all-inclusive trip for four to the Union’s away game against New York Red Bulls.
Marc Oppenheimer, Chief Marketing Officer at Parx Casino added on the partnership: “We’re excited to partner with the Philadelphia Union and the fastest growing professional sport in the US. MLS looks to be a great partner for the emerging legalised sports betting business. We look forward to working with the Union to maximise the value for their franchise and Parx.”
In the first game of the partnership, the Union hosts will be seeking to bounce back from a tough result against Chicago Fire, when they take on DC United, who will be without talisman Wayne Rooney, as the former England striker serves a suspension.