CPL strengthens principal partnership with Hero MotorCorp

The Caribbean Premier League (CPL) has extended its partnership with Hero MotorCorp Limited.

The three year extension sees the motorcycle and scooter  manufacturer continue as the title sponsor of the Caribbean’s premier cricket tournament.

Richard Bevan, Chairman of Hero CPL, commented on the extension: “Hero and CPL have become synonymous in every cricket fan’s vocabulary and we are delighted to join hands with the World’s pre-eminent two-wheel automobile company for three more years.

“It’s true to say that the Hero CPL wouldn’t be the magical event that it is without Hero’s now long and ongoing support. On behalf of the League and our millions of fans, I would like to extend our thanks and gratitude for this continued commitment to the biggest party in sport.”

The deal acts as an affirmation of the strong partnership between the New Delhi -headquartered Hero MotoCorp and the Twenty20 cricket league in the Caribbean – popularly called the ‘Biggest Party in Sport’ – since 2015.

Dr. Pawan Munjal, Chairman and Chief Executive Officer of Hero MotoCorp added on the extension: “Hero is pleased to continue its association with one of the world’s most popular and respected T20 franchise tournaments.

“Having been associated with the Hero CPL from its inception, it is immensely satisfying to see how the tournament has grown and revitalised cricket in the Caribbean.

“The Hero CPL has been an outstanding launch pad for budding cricketers who are now competing around the world. The extension of our title sponsorship of the Hero CPL is yet another example of our long-term commitment to the promotion of sports around the globe.”

Previous articleITV looks to extend Ascot Racecourse partnership
Next articleEintracht Frankfurt drives on with Nexen