Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup.
In collaboration with the team, Astropay will gain branding exposure by having its logo printed on the blue and yellow jersey, both on the leading arm and on the front of the training bib.
Ashley De Silva, CEO of Sri Lanka Cricket, commented: “We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with the Sri Lanka National T20 Team during the ICC Men’s T20 World Cup.”
Additionally, the online payment solutions provider will also have its branding featured across the team’s website and social media channels.
“While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket,” added Mikael Lijtenstein, CEO of AstroPay.
“It’s a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds, with millions tuning in to watch the matches.
“AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent.”
The International Cricket Council’s (ICC) T20 World Cup is due to take place in the United Arab Emirates and Oman next year from October 17 to November 14.
In June, the ICC unveiled plans to expand the men’s Cricket World Cup and the T20 World Cup, upping the number of teams and matches in the two tournaments.
This means that in 2027 and 2031, the one-day tournament will feature 13 teams, increasing from 10 at present, and 54 matches, up from the current 48.