Borussia Dortmund has chosen Horizm’s AI powered platform to manage its digital assets, as the team becomes the first Bundesliga side to join the firm’s increasing number of football clients.

Through the new agreement, Dortmund will be using Horizm’s tool in a bid to evaluate the ‘digital relationship’ between fans and the club and how it can be used to ‘drive’ additional commercial revenues.

Alexander Mühl, Head of Digital, Innovation and E-Business at Borussia Dortmund, commented: “Understanding the performance and reach of content on our digital channels is crucial to how we connect with our millions of fans worldwide but also to spot and analyse commercial opportunities. 

“We are always on the lookout for innovations that help us to improve in these fields and this new agreement with Horizm, will give us a better picture of the digital relationship we have with our fans and enable us to deliver more value for partners.”

The German top-flight joins fellow UEFA Champions League winners Real Madrid, Inter Milan and current Champions, Chelsea in choosing to work with Horizm.

Sam Grimley, Head of Commercial, Horizm added; “We are very proud to work with Dortmund – the club are synonymous with their huge, passionate following and together we can help them maximise the revenues they generate through their digital audience”.

The addition of Borussia Dortmund adds to the digital asset platform’s football client list and means Horizm now supports teams across 13 different leagues across the globe, including all of the top six leagues in Europe.

In recent months, the enterprise has also strengthened its links in cricket with a Cricket West Indies (CWI) partnership which saw the group work to unlock revenues from the governing bodies website and social media channels.

Horizm provided CWI with its AI-driven digital asset management platform to provide real time valuation of the governing body’s social media, website and mobile activity.

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