The home fixtures of the Indian cricket team will be broadcast on multi-territory OTT platform, YuppTV.
It follows the acquisition of the digital streaming rights for BCCI Home Season 2019-20, meaning YuppTV will broadcast the fixtures to its viewership in Continental Europe (Non-Exclusive), SAARC countries (except India), Central and South America, and Central Asia. Cricket fans in the Middle-East region can also stream the Paytm South Africa tour of India on the YuppTV platform.
Commenting on the latest development, Uday Reddy, Founder & CEO – YuppTV, stated: “We are excited to be enabling live, on-the-go access to all the cricketing action unfolding in the much-anticipated BCCI Home Season 2019-20 on our platform.
“By acquiring non-exclusive digital rights to the much-awaited cricketing season, we will provide cricket enthusiasts across the world to catch their favourite sports stars in action. The development also underlines our continued commitment to enabling convenient, real-time access to high-octane sporting action to millions of users across the globe.”
Comprising a total of 26 matches, the home season has kicked-off with the Paytm South Africa tour of India on September 15, 2019, with a match in Dharamsala. Bangladesh, West Indies, Zimbabwe, and Australia will also compete for the bragging rights with India on its home soil, before South Africa rounds off the home season with a final match in Kolkata on March 18, 2020.
All the matches will be played within India, across a range of cities including Bengaluru, Mohali, Mumbai, Delhi, Pune, Indore, Rajkot, Vizag, Chennai, Hyderabad, and Guwahati, among others.
The unique approach of YuppTV means it is an OTT platform that combines sought after sports rights, with a variety of other content including films and television shows that are catered to the South Asian market.