Ajax has strengthened its presence within esports, agreeing a partnership with Azerion that will last for at least three seasons.
As part of the deal, Azerion will be the official mobile gaming partner of Ajax Esports. The parties will collectively develop a mobile gaming strategy and support each other in further international growth.
Menno Geelen, commercial director of Ajax praised the partnership: “Azerion and Ajax Esports have the same ambition: taking over the world with their propositions. This mutual ambition makes for a strong match between the two brands. Their insights have already helped us significantly. We look forward to going on this adventure together.”
The collaboration seeks to build on the culture created by the club, with the business culture of the two brands being cited as key to making the deal happen. In Azerion, Ajax Esports has found a partner to help it further its objectives and significantly elevate its footprint in the world of gaming.
Atilla Aytekin, co-CEO of Azerion: “Ajax Esports and Azerion are natural partners because we share the same values. We want to inspire fans, players and staff by exhibiting ambition and courage.”
As part of the deal, Ajax Esports will help Azerion by boosting the visibility of its products and services with target audience. Azerion’s name will be shown on the boarding during matches of the Ajax first team and a hospitality package has been purchased. In return, Azerion will provide advertising and expertise to help with the Ajax Gaming Academy app, due to launch soon.
Insider Insight: The long term nature of this partnership emphasises the commitment of the Dutch champions to esports and engaging a new audience within the growing sector.