Matchroom Boxing USA has united with online platform, FITE, which specialises in premium combat sports, with the site broadcasting the rematch between KSI and Logan Paul from STAPLES Center in Los Angeles on Saturday, November 9, 2019.
This deal expands availability of the fight between the two global YouTube stars, via pay-per-view in new key markets such as Australia, France, Netherlands, Baltic region, India and all of Scandinavia, among others.
As part of the coverage of the fight, Matchroom Boxing USA will be working with a number of prestigious broadcast partners such as DAZN and SKY, and have chosen FITE to further extend the event’s reach to untapped audiences around the world.
Eddie Hearn, President of Matchroom Boxing USA commented: “I am delighted to be teaming up with FITE ahead for the KSI-Logan Paul II. These guys are global stars on YouTube and it’s fantastic to have FITE expertly deliver their hotly-anticipated rematch – this time as pro fighters – to all corners of the globe, allowing legions of fans around the world to watch them settle the score – and introducing some of Matchroom Boxing USA’s World champions and up and coming talents fighting in LA to a host of new audiences.”
The event has already drawn mass engagement globally, with recent press conference for KSI-Paul II has already amassing more than 10m YouTube views.
FITE CEO, Kosta Jordanov added: “When we looked at the data from the first event, we were amazed by the exceptionally wide global appeal of the match. We knew we had to become a part of this rematch to make it available to even more people around the globe, and we’re very excited to collaborate with Matchroom on this show.”
Unlike the first event which was an invitational match-up, KSI and Logan Paul will each be making their pro boxing debuts in this Nov. 9th event. They have been training extensively for pugilistic superiority as well as bragging rights. The Main Card begins at 9pm ET and boasts some intriguing matchups including several undefeated fighters including Billy Joe Saunders vs. Marcelo Coceres among others. There will be a number of prelim matches on DAZN and FITE starting at 6pm ET.
The announcement continues FITE’s strong presence when it comes to combat sports broadcasting, the platform also recently announcing deals to broadcast the hotly anticipated BKB rematch between Artem Lobov and Jason Knight, as well as a deal with up and coming professional wrestling company, AEW.
Insider Insight: If this event is to draw as many eyes to boxing as possible and expand the sport to a new audience, these types of broadcast deals are vital. The buildup has inevitably caused a major stir online and on social platforms, for the event not to have an online presence would be a key opportunity missed.