This Saturday marks the most significant event in the history of influencer boxing, as Manchester plays host to KSI, Logan Paul, Dillon Danis and Tommy Fury. 

According to the latest episode of iGamingDaily, this embodies an evolution of combat sports and the audience they have the ability to draw – subsequently opening the doors to a whole new market for sports betting operators. 

The show took a closer analysis on how operators can tap into the rise of crossover boxing and build on the fierce loyalty that influencers have with their audience as they cross over into sports. 

The discussion also moved to analyse how the progress of MMA has moved the dial in terms of combat sports engagement, expanding the calendar significantly and increasing the value of combat sports betting engagement to sportsbooks. 

A panel on iGamingDaily cited content as integral to operators tapping into this growth and building their audience off the back of the growing combat sports.

An upcoming opportunity was also assessed, as organisers prepare what many are calling ‘the Super Bowl’ of influencer boxing this Saturday on DAZN PPV.

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