Isotonic drink PRIME has continued its sports marketing push through a new collaboration with German Bundesliga champions, FC Bayern Munich.

Founded by Logan Paul and KSI in 2022, PRIME’s flagship product, Hydration – a sports drink alternative – will be the official isotonic drink partner for the club.

“FC Bayern is delighted to partner with PRIME and bring the company to the German market.” commented FC Bayern executive board member Andreas Jung.

“This partnership, with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern.”

The first phase of the multi-year partnership will see PRIME Hydration sold exclusively at the Allianz Arena on match days. The brand plans to expand retail operations in the German market later in the year and launch FC Bayern X PRIME limited-edition bottles.

“It has been truly special to watch PRIME grow so exponentially over the last year, but growth doesn’t happen without partners like FC Bayern Munich,” said PRIME Co-Founders, Logan Paul and KSI.

“We are so excited to work with such an established and successful group of individuals and we look forward to hydrating all parts of this star club.”

Along with making moves in the sport of football, PRIME has collaborated with Arsenal FC and FC Barcelona in its sports marketing push, as well a partnership with UFC and combat sports icons, Israel Adesanya and Alex Volkanovski.

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