Liverpool FC has announced a multi-year deal with cloud organisation Acronis which sees the cyber storage specialists become the club’s global cyber backup and storage partner.

The deal will see the technology organisation provide the World Champions with innovative cyber backup and cloud solutions which is set to create a more efficient workflow and improve both its data storage and access.

Billy Hogan, managing director and chief commercial officer at Liverpool FC, stated: “We are always looking for ways to enhance the way we store and share important files and information across the business, so we’re looking forward to working with Acronis as our new official global cyber backup and storage partner. 

“Our data is incredibly valuable, and safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club.”

The ability to efficiently backup and safeguard large volumes of important information using Acronis’ solutions, such as team data to day to day business operations, is touted to significantly help LFC optimise its data management in an increasingly digital world. 

Moreover, the ability to securely sync files will enable different departments within the football club to share a range of documents and collaborate on important tasks with ease, thus optimising day-to-day efficiency. 

Serguei Beloussov, Acronis founder and CEO, added: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for helping organisations get #CyberFit in high-pressure, digitally intensive environments.

“We are proud to partner with this great club and look forward to our joint projects in the future.”

As a result of the deal, Acronis builds further on its relationship with the Fenway Sports Group, Liverpool’s owners. The Cloud storage specialists now adds the Premier League front-runners to its portfolio which includes other FSG owned brands such as the Boston Red Sox and Roush Fenway Racing.

Enrico Tizanno, LFC’s senior vice president of technology and transformation, concluded: “We look forward to working closely with Acronis to utilise its expertise and innovation in data storage, backup and disaster recovery solutions to help us meet our modern data needs. 

“From how to best protect our valuable data assets, to how we can make the best use of the petabytes of the data we have and securely distribute it.”

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