FC Barcelona, the reigning La Liga champions, has announced the signing of a four year global agreement with foreign exchange broker FBS that sees the online trading specialists become the club’s official trading partner.
As part of the deal, which was made official during an event at Barca’s Camp Nou stadium and will run through to 30 June 2024, FBS has been granted a presence on the LED at the Camp Nou stadium on game days and is set to undertake different joint ventures with the club.
These ventures aim to offer unique online and offline experiences to their followers around the world and will include the creation of branded content to take both parties closer to their audiences and to generate greater engagement with Barça fans.
Josep Pont, board of directors member responsible for the Commercial Area of FC Barcelona, stated: “We are pleased to announce this new partnership with FBS, a leading brand in its sector. It is an agreement that will help us to continue growing and advancing with such a unique project as FC Barcelona and to consolidate our expansion strategy on a global level, to continue setting standards not only for our style of play, which is so recognised around the world, but also in the fields of partnerships and sports marketing.”
The partnership forms part of the La Liga champions’ global expansion strategy which aims to keep the club growing and at the top of its field both on and off the field through sourcing the best possible agreements in each partnership category.
Ali Heder, chief marketing officer of FBS, added: “Partnership with FC Barcelona is an exciting new chapter in FBS history. Our mutual goals meet at the point of ambition: just as Barcelona strives for being the #1 name in football, FBS aims to win the global leadership and become synonymous with success in online investing.
We reckon this partnership will help both sides to push the limits even further and get in the spotlight at the new playgrounds. For the time being, FBS is cooking up some great promo ideas and social responsibility projects – as experts in investing, we know that meaningful deeds implemented with passion and supported by strong allies pay the best interest.”