The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication publisher platform.

Continuing to place a key focus on elevating fan engagement, the fantasy and wagering video network confirmed it will continue to produce daily short and long-form fantasy video content for NBA programs and features comprising of NBA Tip Drill, NBA Recap, NBA Primetime Picks, Weekly Season Long, NBA Weekly 6, and the NBA Fantasy Hour. 

Lou Maione, SportGrid’s Co-Founder and President, commented: “The NBA is one of the world’s most popular sports leagues focused on the fan experience. We are excited to extend our agreement to create engaging and relevant programming for the millions of NBA fans.” 

The firm has also promised that the programming content will focus on serving the NBA’s gaming audience with data, information and insightful analysis throughout the regular season and playoffs. This will be seen as a push to promote fantasy NBA to both casual and hardcore fans of the sport. 

The news continues SportGrid’s development after partnering with Sportradar debuting a free 24-hour network designed to sport betting audiences last year. The 18 hours of live programming is available for streaming on the Pluto TV, Xumo and STIRR, providing commentary along side real-time delivery of news, statistics and betting intelligence.

Insider insight: SportGrid’s continuing relationship with NBA, alongside its 24 hour network continue to benefit both brands. NBA’s fantasy output has always been popular and so extending with SportGrid allows the company to further expand on its existing work increasing engagement while also providing fantasy fans with deeper content.