Credit: Tim Goode/PA Wire/PA Images

Hull City has signed a multi-year extension with live streaming and OTT firm StreamAMG, with the firm continuing to develop the EFL Championship side’s Tigers TV platform.

The club has used StreamAMG’s technology and platforms to deliver live streaming of first team matches through Tigers TV since its creation in 2018. As part of the deal Hull City will continue to employ StreamAMG’s core MediaPlatform online video platform to manage and distribute live video and audio commentary. 

Additionally, Hull City will work with StreamAMG to develop the service, which includes plans to integrate on demand Tigers TV content into the service, presenting all of the club’s video content in one place.

Joe Clutterbrook, Head of Commercial and Marketing, Hull City, stated: “We’ve been delighted with the service and support provided by the team at StreamAMG and it was an easy decision to extend our partnership. 

“Now, more than ever, a robust streaming platform is essential for clubs to connect with its fans and we look forward to building on that and continuing to improve Tigers TV output for our supporters in the UK and further afield.”

Matt McKiernan, COO, StreamAMG added: “The whole team is very happy that we’ll be continuing to work with Hull City. We’ve enjoyed working with the club and we’re looking forward to supporting and growing Tigers TV over the next few years”

StreamAMG’s system also will continue to manage registration and subscriptions with its CloudPay user management and payments platform. 

Traffic for Hull City’s OTT platform will likely increase following the EFL Championship’s return to action. The league has announced that all season ticket holders will be able to watch every one of the club’s games on the relevant iFollow streaming services, or in this case through Tigers TV.

Hull City’s first game will be on 20 June as the side face 22nd placed Charlton, a team which is only two points behind the Tigers.

Overall, this month has been an exciting period for StreamAMG, along with its Hull City extension the provider has also partnered with LiveScore to create the sports update firm’s first ever streaming platform.