Every remaining Serie A game will be aired on LiveScore’s new free-to-air streaming service after the sports update and scores provider secured live streaming rights to Italy’s first division.
The agreement, which was led by Saran Media Group on behalf of LiveScore and agreed with Premier Sports, also sees the firm’s new streaming service secure rights to one third of Portugal’s Primeira Liga.
Ric Leask, Marketing Director at LiveScore, stated: “We’re excited to celebrate the return of football by providing live free-to-air streaming on LiveScore for the very first time. This is a hugely important step for LiveScore, as we continue to innovate and offer our audience the most immersive sports coverage possible.
“Serie A and Primeira Liga are two of the most popular and keenly followed European leagues amongst our 2 million monthly users within the UK and Ireland, so this is a fantastic opportunity to give something back to our loyal user base. After a long wait for top-level football to return, this is a brilliant start for our new live streaming service.”
LiveScore’s streaming service is set to be integrated within its existing iOS and Android application, providing millions of users in the UK and Ireland with the opportunity to watch two of Europe’s top leagues make an anticipated return.
Portugal’s first division already commenced earlier this month, however, the streaming service will make its Primeira Liga debut on 17 June as Rio Ave host second placed S.L. Benfica. Moreover, it won’t be long until the Serie A action is underway after it was confirmed that the league will restart on 20 June when Torino take on Parma.
Premier Sports will remain as the exclusive UK and Ireland broadcast TV partner for both the Primeira Liga and Serie A, meaning that customers, new or existing, will still be able to watch all both leagues’ fixtures live.
The news of LiveScore’s groundbreaking announcement comes off the back of its partnership with sports OTT firm StreamAMG, who will facilitate the streaming service. The relationship will enable a fully integrated video product which will deliver a ‘first-class viewing experience’.