The EFL delivers Just Eat partnership to iFollow service

Credit: Cal Sport Media/SIPA USA/PA Images

The English Football League (EFL) has added to its sponsorship portfolio by agreeing a deal with Just Eat to become the official food delivery partner of ‘iFollow’, the organisation’s live-streaming platform.

As part of the agreement, which officially began when the Championship commenced on Saturday, Just Eat will be provided access to a number of assets during matchdays, with the aim to enhance the iFollow experience. Moreover, the online food delivery firm will be provided with assets from the EFL Digital network of websites whilst also receiving promotional rights across the three Sky Bet Play-Off Finals at Wembley Stadium.

Ben Wright, Chief Commercial Officer, EFL, stated: “The EFL are pleased to welcome Just Eat as the official food delivery partner of iFollow.

“It is a fantastic illustration of the continuing commercial appeal of EFL action that we have secured an agreement with such a prominent brand as Just Eat, which will now be seen across multiple EFL platforms from this weekend.

“Just Eat are a hugely recognisable name across the UK and we look forward to working with the online food delivery service to provide the best experience for fans to enjoy live fixtures from the safety of their homes.”

Just Eat will also be providing promotional campaigns throughout the EFL Championship 2019/20 season, giving fans the chance to win hundreds of streaming match passes over the remainder of the campaign.

Matt Bushby, UK Marketing Director, Just Eat, added: “Just Eat is delighted to be supporting the UK’s many football fan communities by its sponsorship of the English Football League – as the market-leading food delivery service, reaching households across 95% of the UK, we are uniquely positioned to bring joy to football fans all over the country.”

The news follows EFL’s announcement that all of the competitions remaining games would be made available via each club’s iFollow streaming services. The initiative, in partnership with Sky Sports, sees all EFL Championship season ticket holders be given the opportunity to see their side, matchday passes have also been introduced for fans to watch certain fixtures.