Bayern enhances sustainability focus following Siemens extension

Credit: Bernd Feil/M.i.S./Pool/Imago/PA Images

FC Bayern Munich has agreed an extension to its agreement with Siemens which will run through until the end of the 2022/2023 season, allowing both entities to continue its ‘performance partnership’ for the foreseeable future. 

The deal, which was first struck in 2017, will see the Bundesliga champions continue to focus on creating future-oriented solutions and innovative technologies, with the option of expanding into sustainability around the club. 

Herbert Hainer, chairman of the supervisory board of FC Bayern Munich AG and president of FC Bayern Munich eV, commented: “The partnership with Siemens enables us to sensibly combine innovation and sustainability in both football and basketball – two important components of our operations at FC Bayern. 

“We will continue to adhere to this and look forward with great optimism to working with our “Performance Partner” over the next three years.”

Karl-Heinz Rummenigge, CEO of FC Bayern Munich AG, added: “We have maintained a close and trusting relationship with Siemens since the beginning of our partnership. We are therefore all the more pleased that we will continue to pursue our chosen path together in the future, and that we will be able to benefit from each other at various levels.”

Siemens’ sustainability focus will primarily be centred around the potential use of efficient energy-storage technology and energy-management systems for the Allianz Arena and its training facilities in Munich. These technologies will be created to help the club boost the energy efficiency of its operations in various sports and business activities.

Joe Kaeser, CEO of Siemens AG, concluded: “Siemens and FC Bayern are two strong and world-renowned brands, who are united by an unending passion for performance and quality. With our new agreement we are taking this successful partnership to a new level. 

“It will allow us to work even more closely and intensively together to further contribute our expertise and solutions, especially in the area of sustainable technologies.”