Ipswich Town announces Carers Trust as front-of-shirt sponsor

Credit: SOPA Images/SIPA USA/PA Images

Ipswich Town has revealed that its new front-of-shirt logo for the 2020/21 season will be Carers Trust due to partners The Rank Group Plc gifting its sponsorship to the charity.

The League One side’s shirt this season had featured the logo of Rank online casino subsidiary, Magical Vegas, before the competition came to a premature conclusion. However, next year the sponsorship was donated to raise awareness of the organisation which supports unpaid carers in the UK.

Carers Trust CEO, Gareth Howells, stated: “We are thrilled to see unpaid carers recognised with the Carers Trust logo featured on such a special commemorative shirt. On behalf of all the unpaid carers we work with, I’d like to wish Ipswich Town every success for the new season.”

John O’Reilly, Rank chief executive, added: “We’re proud of our partnership with Carers Trust and we’re continually looking at ways in which we can further support the charity.

“We’re delighted that this sponsorship will shine a much-needed spotlight on the fantastic work Carers Trust do in supporting unpaid carers across the UK.”

The news follows in the footsteps of other football teams opting to use sponsorship opportunities to promote charities. One example being Harry Kane’s purchase of Leyton Orient’s front-of-shirt deal which will see a thank you message to the frontline workers. Haven House Children’s Hospice and Mind be featured on the club’s three kits. 

Along with the new logo for the upcoming 2020/21 League One campaign, which has yet to announce an official start date, the club will also allow fans to have ‘Thank You NHS’ on the back of their shirts. All profits raised by the initiative will be added to the fundraising efforts for the local NHS Ipswich & Colchester Hospital’s Charity.

Insider Insight: The decision by The Rank Group to give its sponsorship to a charity is not only a great goodwill gesture but it will also promote the brand in a positive light. Moreover, the move will help promote the charities along with other good organisations and causes that will be promoted next campaign.