England captain Harry Kane has announced a unique sponsorship deal with EFL League 2 club Leyton Orient, which will feature three good causes on the front of the club’s kits next season.
After agreeing on the shirt sponsorship deal with Leyton Orient, a club which Kane previously played for, it was announced that the side’s home shirt will feature a thank you message to the frontline workers. Moreover, Haven House Children’s Hospice will be featured on the club’s away kit and Mind’s logo will be prominent on Orient’s third shirt.
It was also revealed that 10% of proceeds from each shirt sale will be passed to that charity.
Kane stated: “I was born and brought up only a couple of miles from the stadium and I am really happy to have the opportunity to give back to the club that gave me my first professional start.
“This also gives me a platform to be able to say a big thank you to the many frontline heroes and charities out there who provide care and support during these challenging times.”
Before the deal was made public, the first of its kind sponsorship had to be given approval by the Premier League, FA and EFL, with all three federations passing the initiative.
“Well where to start,” added Danny Macklin, Leyton Orient Chief Executive. “What started with a simple idea has escalated into a very unique and emotive shirt sponsorship agreement.
“We wanted to say thank you for the exceptional hard work and dedication of the frontline heroes during this pandemic and also bring attention to the other charities out there who have all suffering financial loss due to the pandemic.”
Josh Stephens, Head of Commercial, continued: “Further to Danny’s comments, I think every Orient fan has a soft spot for Harry and it’s fantastic that Harry is supporting three extremely worthy causes.”
“He is also supporting the club during these challenging times and we are extremely grateful to him and all at CK66.”
“As we all look forward to live football, I for one cannot wait until the O’s run out at the Breyer Group Stadium donning the ‘Thank you frontline heroes’ message.”
The partnership also includes guests of both Haven House and Mind receiving hospitality and matchday access at the Breyer Group Stadium next season as a benefactor of the club.