The Professional Golfers’ Association (PGA) has extended its partnership with Acushnet-owned brands Titleist and FootJoy for a further three-years until 2023.
As part of the deal, Titleist will provide a range of balls and golf bags for key events such as the PGA Professional Championship, the Women’s PGA Professional Championship and the PGA Cup matches.
In addition, FootJoy will provide PGA staff members with an annual allocation of staff uniforms from the firm’s range of apparel and gold shoes.
Robert Maxfield, Chief Executive of The PGA, commented: “It’s fantastic for us to be partnering with two of golf’s biggest and most trusted brands. Both Titleist and FootJoy are not only committed to the excellence of their industry-leading products, but have also demonstrated their drive to educate and provide opportunities for our professionals.
“We are excited for what the future holds and look forward to working more closely together in the years ahead.”
Both Titleist and FootJoy, which are principal partners of the PGA, will continue to support the organisation through a range of initiatives including incorporation of product performance and custom fitting material into the Continuing Professional Development project.
The firms will provide business and management content and sponsor the PGA Foundation’s ‘Assistant of the Year’ award, which recognises the achievements of the next generation of professionals.
PGA Foundation degree students will also have access to relevant equipment technology and custom fitting materials during their studies. Moreover, Acushnet will reward top PGA students by facilitating work placements.
Matthew Johnson, General Manager – UK Region, Acushnet Europe Ltd, added: “We’re delighted to extend our partnership with The PGA. Titleist and FootJoy, as leading brands in their respective areas, both have a strong history with The PGA, making this partnership a very natural fit.
“We look forward to working closer than ever in the years ahead as we continue to educate and provide opportunities for the next generation of professionals.”