IMG ARENA to serve up WTT content in new partnership

IMG ARENA has boosted its table tennis offering after signing a worldwide live betting streaming and data rights with World Table Tennis (WTT).

Under the long-term partnership, IMG ARENA will gain the betting live streaming and betting data rights for all tiers of the WTT event structure, including Grand Smashes, WTT Cup Finals, WTT Champions Series and WTT Contenders Series.

Steve Dainton, ITTF CEO & WTT director, said: “Partnering with IMG ARENA to distribute our sports betting live streaming and betting data rights is an important strategic development for WTT. IMG ARENA has a strong track record of working with federations and international sports organisations to both protect and grow sports via their innovative products and solutions.

“We understand the benefits of a long-term relationship, and in IMG ARENA we have found a partner to future proof our sport for the next generation of fans.”

Sports betting operators will gain access to content from events organised by WTT, including the World Table Tennis Championships.

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, added: “This exciting new partnership with WTT is a longstanding agreement that truly incentivises both partners to build a world-class suite of products. Table tennis is at an exciting juncture in its history, and the plans to redefine the sport through WTT will provide sportsbooks with high quality and engaging year-round content.

“Operator feedback tells us table tennis is a property that has significant untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement amongst existing and new fans.”