Fresh off the club’s win over Juventus, AC Milan has joined forces with one of the world’s leading entertainment companies Roc Nation.
The new partnership is driven by innovation, community, integrity and inclusiveness, as the duo seeks to reward, excite and surprise the loyal AC Milan fanbase, and broader community, through purpose-driven initiatives and experiences.
Ivan Gazidis, CEO of AC Milan commented: “This partnership between AC Milan and Roc Nation represents the coming together of two powerful organisations with strong values at their core. Our shared commitment to inclusiveness, progressiveness and excellence will drive everything that we do and I am very excited for what’s to come.”
Michael Yormark, Co-CEO of Roc Nation Unified stated: “Roc Nation is thrilled to embark on this unique partnership with AC Milan. Both brands possess a strong commitment to community, which was evident through the success of ‘From Milan with Love’. I am looking forward to building on that success by creating more opportunities together that combine the integrity of the club’s rich history and Roc Nation’s signature ability to create and move culture.”
Furthermore, the relationship will boost Milan’s marketing capabilities, adding value to current and future commercial partnerships through innovative activation and global amplification.
Casper Stylsvig, Chief Revenue Officer added: “AC Milan as a club has always looked to push the boundaries and do things differently. This ambitious partnership will help us to showcase the power of the AC Milan and Roc Nation brands across sports, entertainment and lifestyle and provide us with some exciting new ways to engage with our fans and partners around the world. We showed a glimpse of what we are capable of by delivering the ‘From Milan with Love’ event under extremely difficult circumstances and I can’t wait to build on this success.”