AC Milan has named telecommunications company TIM its Telco and premium partner.
Starting from this season, TIM will become the back-of-shirt sponsor for the women’s first team and the men’s primavera. As part of the deal, the Serie A club has stated that there will be planned activities, providing the opportunity to experience exclusive moments with both the first teams and AC Milan Primavera.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “Today marks the beginning of a valuable journey that unites two institutions and icons of Italian excellence, with deep and solid roots in innovation and internationalisation.
“We are proud to welcome TIM as one of our Premium Partners: a collaboration that perfectly reflects the Club’s vision and strong commitment to developing the next generation of male and female talent, both on and off the pitch.”
The pair have said that a key driver for this partnership is ‘shared values’. One of these values is TIM’s “La Forza delle Connessioni” (The Power of Connections) positioning, which emphasises how connections bring people closer, creating both sporting and human relationships while offering more opportunities to experience emotions, such as those felt during a football match.
Andrea Rossini, Chief Consumer of Small and Medium and Mobile Wholesale Market Officer at TIM, added: “The agreement presented today renews our commitment to sports, particularly football, which is a fundamental part of our culture and tradition.
“We are proud of this partnership with AC Milan, a new collaboration between two symbols of Italian excellence that invest in talent and share values like tenacity, passion, and the desire to win. We are especially pleased to continue supporting women’s talent in every field, as gender equality cannot wait.”
AC Milan has looked to increase its commercial reach this year, announcing several partnerships. In August, the club partnered with Bitpanda, with the crypto platform gaining branding coverage across the San Siro stadium.
