Sunderland partners with GAS to become front of shirt sponsor

Credit: Richard Sellers/EMPICS Sport

Sunderland AFC has revealed that Great Annual Savings Group (GAS) will be the club’s new front of shirt sponsor after becoming a principal partner of the League 1 side.

The deal is set to run until the end of the 2021-22 season with GAS’ logo appearing on the front of the club’s first team home and away shirts. Moreover, the brand will also be prominent on the front of the Under-23s’ shirts, as well as all adult and junior replica’s.

Jim Rodwell, Chief Executive Officer at SAFC, stated: “We are proud to welcome Great Annual Savings Group as our new principal partner. Over the past three years, my colleagues have forged a strong and long-lasting partnership with Great Annual Savings Group and their passion for the club has shone brightly throughout. 

“Cementing partnerships with North East businesses will greatly benefit SAFC and the community for many years to come, and we are looking forward to growing successfully together.”

The new multi-year partnership represents a growing relationship between GAS and Sunderland with the two entities working alongside each other since 2017. Moreover, as part of the deal, Sunderland and GAS will collaborate on a variety of community-based initiatives across the North East.

Brad Groves, Chief Executive of GAS, commented: “We have worked with Sunderland for three years now and have helped them with energy and legislative obligations, as well as becoming a long-term supporter of the Foundation of Light. Sunderland is a football club with huge influence in the city and the region. As one of the UK’s fastest-growing businesses, we believe we can utilise this to achieve something worthwhile with the partnership. 

“In a time of uncertainty for so many families, we will be working with the club on a number of initiatives to make a difference to families who may be struggling. With the backing of the club, we are looking forward to revealing more soon.”

Sunderland’s 2019-20 campaign prematurely ended following the EFL’s announcement that League One would be concluded via a points-per-game system due to the global health pandemic. Due to the ruling Sunderland failed to qualify for the play-offs and so will compete in England’s third tier next season.

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