Leeds United nets ‘record-breaking’ five-year adidas partnership

Credit: Mike Egerton/PA Wire/PA Images

Recently promoted Leeds United has struck a ‘record-breaking’ five-year deal with adidas, making the sportswear brand the club’s official kit partner from the 2020/21 season.

The deal sees Leeds replace previous manufacturer Kappa after four seasons. Additionally, this is the first time that adidas and Leeds have ever entered into a kit partnership.

Leeds United chief executive Angus Kinnear stated: “We are excited adidas has become our official kit partner.

“We’re looking forward to our return to the Premier League with anticipation next season and partnering with adidas, who are one of the most recognisable names in sport, represents a new beginning for the club.

“At Leeds United we continue to grow on and off the pitch and this record-breaking deal is another important step for the club.”

As part of the deal adidas will produce both playing and training kits for all Leeds United teams. Moreover, apparel from adidas will also be available both via the club’s online retail website and at its official stores.

The agreement concludes a celebratory season for Leeds with the club being promoted from the Championship. As a result the side will be playing in the Premier League for the first time since the 2003/04 campaign.

Additionally, adidas continues to add to its growing list of football partners which includes current Premier League sides Arsenal and Wolves alongside other European giants such as Real Madrid, Juventus and Bayern Munich.

A date for the club’s official kit launch has yet to be announced however with the 2020/21 Premier League campaign expected to kick off in September, details are likely to be released soon.

Insider Insight: Leeds have branded the deal as the beginning of a ‘new era’ for the club and they will be hoping this is one of many fruitful partnerships that are opened up due to their promotion to the top flight. The agreement will play a pivotal role in the sustainability of Leeds as a Premiership club whilst adidas can continue to grow its footballing portfolio, which currently stands at 12 clubs in England alone.