Ligue 1’s Dijon boosts engagement with Twitch agreement

Credit: Maurizio Borsari/AFLO/PA Images

Twitch has struck an agreement with Dijon FCO which will see the Ligue 1 side livestream it’s two friendlies against fellow domestic competitors FC Metz and Nîmes Olympique.

As a result of the agreement, Dijon has also created it’s own official Twitch channel in which the games will be broadcast on. Moreover, the initiative continues the growing trend of football clubs integrating into streaming platforms with fellow Ligue 1 side Olympique Marseille also streaming two friendlies on the Twitch.

Along with the two fixtures, Dijon has also insinuated that other club content will be coming to Twitch highlighting that creating its own channel had been in the works for ‘several weeks’.

Twitch’s decision to acquire more football rights, albeit for friendlies, is a sign of intent for the firm which has already initiated its push into traditional sports. The platform has relaunched its TwitchSports super channel in which it has partnered with a variety of clubs such as Real Madrid, Arsenal and Juventus to broadcast content.

Additionally, the platform has also secured broadcast rights to the NWSL, the top US women’s football division, for three years. This has ultimately resulted in the Amazon-owned company adding a ‘sports’ category which sits alongside its various gaming sections.

Twitch was also awarded four Premier League games ,due to Amazon’s partnership with the competition, when the tournament was restarted in June so every fixture would be broadcast whilst games were played without fans.

The french club will play FC Metz on August 7 with the side’s clash against Nîmes taking place the following week on August 15. Due to the global health pandemic both of these matches will be played behind closed doors meaning that the only way to watch the match will be through Twitch. Also, it is not yet known if Dijon’s friendlies will be broadcast on TwitchSports alongside the club’s new official channel.