Nottingham Forest has renewed its back of shirt and training wear partnership with online pharmacy UK Meds ahead of its 2020-21 campaign.

According to the EFL Championship side, the deal is an extension of its original partnership which was a club-record deal for a back of shirt and training wear agreement. As a result, UK Meds will continue to be prominent across the club’s platforms in a bid to increase its exposure and brand awareness.

David Cook, Chief Commercial Officer, stated: “We are delighted to be extending our close partnership with UK Meds ahead of the 2020-21 season. The continued support for The Reds from Joe and Mason Soiza (UK Meds’ Board of Directors) and the wider UK Meds team has been fantastic. 

“When we first announced this partnership, I spoke about UK Meds’ large-scale ambitions and how we as a club are focussed on helping local businesses achieve such goals, and therefore it’s been tremendous to see how their organisation has grown rapidly over the last year.”

Nottingham Forest and UK Meds have collaborated in a number of initiatives since the launch of the partnership. Most recently the two entities combined to donate over 7,000 pieces of PPE to the Nottingham CityCare Partnership in a bid to help the city’s fight against the coronavirus pandemic.

Joe Soiza, UK Meds Managing Director, commented: “UK Meds are excited to continue our strong relationship with Nottingham Forest in to its second year. As supporters ourselves, we shared the disappointment of the club missing out on reaching the play-offs at the very least but we are committed to partnering with the club ahead of another promotion push in season 2020-21.

“The UK Meds business has continued to go from strength to strength over the past 12 months and partnering with a club the size of Forest continues to build our brand awareness across the country. We are very proud of our Nottingham roots and look forward to engaging with the fans across the season.”

Following the Championship’s restart in June, Nottingham Forest had a frustrating conclusion to its campaign narrowly missing out on the play-offs by goal difference and finishing seventh on the final day.