Greek Super League rebrands following Interwetten partnership

Credit: Antonis Nikolopoulos/Imago/PA Images

The Greek Super League has signed a new partnership with Interwetten which sees the DACH bookmaker being named as the main sponsor and naming rights partner for the competition.

As a result of the three-year agreement, the competition will now be rebranded as the ‘Super League Interwetten’ with the betting company being integrated into the official league logo. 

Additionally, the firm’s brand will be prominent on the match ball as well as the league’s official mobile app. Moreover the betting firm brand will span across all video wall advertising in Greek Super League stadiums.

Interwetten Speaker of the Board Dominik Beier, stated: “Greece is and remains a very important market for us. Therefore, we want to continue to invest in sports here and expand our position.

“The naming right of the Greek Super League is the most valuable sports partnership that exists in Greece. It is our aim to offer our customers the best product on the market.”

This season’s Greek Super League, which was won by Olympiakos, concluded on July 19 following the competition temporarily suspending its operations due to the global health pandemic. Greece’s newly named Super League Interwetten is expected to commence on September 12.

Interwetten’s partnership continues to highlight the firm’s willingness to support the footballing sector despite the sports industry financially suffering due to the effects of COVID-19. This includes Interwetten extending its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg last month.

As part of the extension, which is due to last until June 2023, Interwetten continues to support the TSG Hoffenheim in its marketing and advertising strategy. Additionally, through its partnership with Wolfsburg the firm’s branding will be prominent across the Volkswagen Arena.

Despite the Greek regular season concluding, Olympiakos will still be playing competitive football this month, facing Wolves in the Europa League. The event is all being hosted in Germany in order to mitigate the risk of coronavirus.