Ahead of Premiership Rugby’s return on August 14 the competition has agreed a new partnership with BT Sport in which every remaining fixture will be broadcast on its platforms.
As part of the agreement, which also sees Channel 5 broadcast four of the remaining 57 fixtures, when crowds can safely return back to stadiums then the deal will revert back to partnership. Moreover, clubs are currently discussing with BT over the possibility of allowing season ticket holders to gain free access to specific home games through the broadcasters app.
Premiership Rugby’s Chief Commercial Officer Mark Brittain stated: “We are so pleased that our loyal fans won’t miss a moment of the action as Premiership Rugby returns on August 14. Huge thanks to our partners at BT Sport for their collaboration to bring viewers the very best Gallagher Premiership Rugby experience possible, in what promises to be a compelling conclusion to the season.”
The ‘BT Sport Match Pass’ will be designed exclusively for season ticket holders of participating clubs who do not have a BT Sport subscription and can’t attend home matches in person due to the global health pandemic. According to BT, eligibility for the pass will be under the clubs discretion and will not be determined by the broadcaster.
Simon Green, head of BT Sport, said: “The return of Gallagher Premiership Rugby is an exciting moment for rugby fans and we’re pleased to be bringing more Premiership Rugby than ever before to BT Sport subscribers.
“We are looking forward to broadcasting live domestic club rugby again and bringing new innovations to our customers to give them the best viewing experience. Alongside every fixture from the UEFA Champions League and UEFA Europa League in August, live Moto GP and now live rugby, viewers will be in for a packed summer of sport like never before.”
Insider Insight:: Since the competitions postponement in March, Premiership Rugby has undergone various scheduling changes to ensure that its 2019/20 season resumes whilst the organisation’s lower division have been canceled due to the coronavirus pandemic. However, the news that Rugby Union has secured TV dates for all of its fixtures, similarly to football, is a resounding success for the competition.